CRAVITY (크래비티) debuted in April 2020 under Starship Entertainment as a nine-member boy group whose launch was shaped entirely by the pandemic—their debut occurred without the live events that typically anchor an idol group's early audience development, pushing their initial fanbase building entirely into the digital space. The group navigated this constraint effectively, developing an audience through consistent content output during a period when most acts were similarly confined.
Their sound moved between intense performance-track territory and more melodic, emotional releases—tracks like OHOO, My Turn, and Break All the Rules each represented different facets of a group that was developing its core identity across their first several years. The technical quality of their choreography was consistently noted, particularly for a group that had limited opportunities for live showcase during their formative period.
CRAVITY remain active. In the K-Pop Atlas graph, their position at Starship alongside IVE and MONSTA X reflects a label that successfully transitioned from 2nd generation acts to 4th generation ones, maintaining commercial relevance across a significant industry shift.