TWICE is a nine-member girl group formed by JYP Entertainment through the 2015 survival show SIXTEEN. Debuting on October 20, 2015, with the single "Like Ooh-Ahh," the group quickly became one of the most commercially successful K-pop acts of the 3rd generation. The members — Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu — represent a multinational lineup with members from South Korea, Japan, and Taiwan.
The group's early career was defined by a string of chart-topping hits with bright, catchy concepts: "Cheer Up" (2016), "TT" (2016), and "What is Love?" (2018) became cultural phenomena in South Korea and across Asia. Their "point choreography" for each title track became a signature element, making their dances some of the most recognizable and imitated in K-pop history.
TWICE played a central role in JYP Entertainment's growth during the mid-to-late 2010s, helping the agency establish itself as one of Korea's "Big 3" entertainment companies alongside SM and YG. Their consistent commercial performance — with multiple albums achieving platinum certification — set a benchmark for girl group sales that shifted industry expectations.
Starting around 2019-2020, TWICE began a notable sonic evolution, transitioning from their signature bright pop to more mature and diverse musical styles. Tracks like "Feel Special" (2019), "I Can't Stop Me" (2020), and "The Feels" (2021) showcased a broader artistic range. "The Feels," their first English-language single, marked a deliberate push into the Western market and was followed by multiple arena tours in North America and worldwide.
Within the K-Pop Explorer graph, TWICE sits at a key position in the JYP Entertainment family tree. They share agency lineage with predecessors like Wonder Girls and miss A, and contemporaries like ITZY. Their multinational member composition — particularly Momo, Sana, and Mina from Japan and Tzuyu from Taiwan — reflects JYP's early commitment to the cross-border idol strategy that became standard practice across the industry by the 4th generation.
As of 2025, all nine original members have renewed their contracts with JYP Entertainment — a rare feat in K-pop where contract renewal periods (typically at the 7-year mark) often lead to member departures or group disbandment. This continuity has allowed TWICE to maintain their full lineup while individual members pursue solo activities, including Nayeon's successful solo debut in 2022.
